Marketing and Communications Manager TJac Educational Consulting Group
5/2003 – current
• Generates and manages customer-facing content for email and e-commerce marketing for local and national campaigns
• Creates marketing material and multi-functional deliverables using Adobe Photoshop, Adobe Illustrator and Adobe InDesign
• Transformed a traditional educational training program into an e-commerce driven, online, self-paced program
• Developed and implemented a marketing strategy that led to a 350+% sales increase
• Developed and implements best practices based on data analytics for customer generation, engagement, retention strategy and brand marketing for B2B and B2C
Instructional Design Associate/Innovation Fellow Georgia State University
5/2012 – 6/2016
• Project Manager for content management system transition and the creation of and training for over 20 websites for university departments
• Generated text and multimedia content for university websites and social media platforms
• Created digital assets to drive engagement across multiple platforms
• Developed, marketed and delivered weekly training workshop series for graphic design (beginner-advanced), video editing (beginner-advanced) and desktop publishing (beginner) attended by 500+ students, faculty and staff
• Identified opportunities for technological innovation in traditional curriculum
• Developed partnerships with key university departments to institute technology integration to improve curriculum
• Created superior presentations using Power Point and Keynote for use in marketing, trainings and promotional activities
• Negotiated over $2 million in university budget proposals
Multi-Platform Show Producer CBS Radio - V-103, WAOK
12/2008 – 6/2011
• Built and maintained corporate and community partnerships
• Maintained #1 ratings and majority market share for four radio shows leading to an increase in sponsorship
• Managed and implemented social media presence for two stations; V-103 & WAOK
• Created compelling and engaging content for station websites and social media platforms
• Managed and trained approximately 15-20 interns in show production and studio operations
